Why Critter Kin Cares

  • Dream it.

    In a world where so much is possible, one little dream with enough dedication can become reality. What starts small can permeate throughout all of existence, and what cares we have can become a tidal wave for change. Here at Critter Kin, we care because we don’t want to exist in a world where nobody does.

  • Build it.

    It begins with an idea, taking formation in your head; then, a desire to mold that spark into something tangible. A difficult truth? We live in a world we create. So if you wake up one day and don’t like what’s become of it, then starting building. Start somewhere— anywhere.

  • Grow it.

    Without nurture, everything dies. Without caring, what is there to live for? So, grow yourself and the world around you into a magnificent ecosystem of wonder. It takes just one person to care for you to care as well. Then, it spreads like a wildfire of seeds floating in the wind waiting to populate the earth with the goodness that still remains. We care, because some of us have to.

Do you care too?

Ethics.

Conducting business ethically is not that hard, and yet many corporations have failed to do so in the name of the “shareholder primacy norm”. If big business and corporations are unwilling to shift this norm, its up to small businesses and society to try to change the culture of business themselves.

Life doesn’t have to be a zero-sum game, so why have we allowed so many to act like it is?

Make It

Beliefs.

“Corporation” mentality has taken over our culture, but small to medium businesses give us a way forward. Here at Critter Kin, we believe:

  1. Businesses should aim to benefit society, rather than prioritize monetary profit at any human cost. Money isn’t everything.

  2. Local and regional business ecosystems should be prioritized over global entities whenever possible. In this way, businesses should aim to…

    • reduce environmental impact by sourcing locally/regionally as much as possible,

    • support regional and local economies, and

    • assure ethical practices with business partners.

  3. Businesses should care about ALL stakeholders: its employees, customers, suppliers, partners, and owners. And yes, even the environment which allows us the resources and space to conduct business.

  4. Businesses should contribute to a better societal culture. As a large part of society, businesses should take ownership in the role they play in contributing to a societies culture. Over the past few decades, we have seen many businesses (looking at you, Corporations) run amok treating the world as its playground with little respect for it. The thing is… people matter, the environment matters, our decisions matter. It’s time for business culture to step up and be reformulated to actually care about the ecosystem it exists within.

  5. Ownership means caring, NOT possessing. If we are to take ownership over anything (land, a collection of people, things designated as property, ideas), it means we care and nurture. The shepherd takes care of the flock, which can then in turn provide wool to keep warm with.