here at Critter Kin, the following values are the priority in conducting business

  • ✽

    quality over quantity

    Instead of aiming to provided numerous designs and products, a slower approach is taken to ensure that each product stands to offer a meaningful quality.

  • ✽

    creating a community

    Rather than viewing customers as just means to make a profit, you are valued as a member of this community. Your support of Critter Kin is what drives this business and the decisions made.

  • ✽

    loyalty requires loyalty

    Community loyalty to Critter Kin can only be derived from Critter Kin’s loyalty to its community— fellow kin & supporters of what Critter Kin aims to do.

  • ✽

    sustainability still matters

    Nature is inspiration for Critter Kin and it is believed humans are not owners, but rather caretakers of the earth.

    Read Critter Kin’s sustainability practices & goals here.

  • ✽

    benefit of businesses

    Here at Critter Kin, it is believed that businesses should aim to benefit society, choosing to be additive rather than subtractive. No, profit margins are not the most important thing

  • ✽

    collaboration over competition

    While competition has a role in preventing monopolies within industries, collaboration is often a key element as well. By choosing to collaborate with other small businesses which share similar values, we can begin to shift business culture as a whole.

    Read more about our business ethics here.

Support the craft: shop Critter Kin.

In world where we have never been more connected than ever, it is difficult not to feel so disconnected from each other. A lot of businesses and companies are pushing forward with virtual existence, trying to keep you online as long as possible. But I hope you refuse to forget: you are a person in a tangible world, neither machine nor virtual entity. Our physical existence does matter; what we see, hear, feel and think cannot be coded as numbers on a screen, and it is all apart of our being. Write a note to a friend, using your own words, thoughts, and feelings. Send them a card so they know you’re thinking of them. Gift someone you care about something neat. Don’t just like a post and scroll endlessly, but rather share what you discover virtually in real time with someone in your physical reality. Because while we coexist, with each other, in the blink of an ever-expanding universe, it’s so necessary to remember…

We are here, in The Now,

And: we are alive.

Most importantly, we are not alone— so, try to reconnect.

-RA

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